Module I

Definitional dimensions ,of globalization-indicators of globalization trends

in- globalization-impact of liberalistion and globalization on 'Indian

business-perequisites for globalization of business-challenges and

opportunities for globalization of  Indianbusiness. .

Module II

Internatilisation stages-international orientation of firms-organisational

modes-characteristics and strategies of international corporation, multinational

corporation, global corporation and transnational corporation--hostilities

against MNCs -dealing with hostilities-merits and demerits 01 MNCs-code of

conduct for MNCs-case studies of some Indian MNCs.

Module III

Foreign market selection process-market prefiling-market segmentation

and market coverage strategies-niche marketing-international organization

and HRM-case studies.

Module IV

Foreign market entry strategies-exporting, licensing and franchising contract

manufacturing-joint ventures- wholly owned subsidiary-strategic

alliance-merges and acquisitions-case studies (particularly of Indian

acquisitions of foreign firms)

Module V

Marketing mix strategies for foreign markets-influence of business

environment on, business strategies-product communication strategies branding

strategies distribution strategies-pricing strategies.