Objective

The objective of the course is to acquaint the students with E-BUSINESS in

competing International markets.

Module 1

Introduction to E- Commerce and E-Business: Definition- competing in the digital

economy -Forces fueling E-Commerce- E-Business Models- Environment of EBusiness,

Economics and social impact of E-Business - opportunities and

Challenges.

Module 2

Industry framework - types - Structure and organization of E-Business,

Communications Internet services provider - Internet access providers .- Internet

Vs Online Services, WWW: Concepts -Technology -Applications and services

offered in the Internet. EDI, EFT, Electronic Payment Systems. - Industry

applications like on line' banking and other business applications. Electronic

payment Technology - digital Cash-Electronic check - On-line Credt Card;

Electronic' Commerce and banking; changing dynamics in the banking industry -

home banking impletation approaches - open Vs Closed models management

issues in online banking.

Module 3

Electronic commerce and retailing-changing retail industry dynamics-online

retailing management challenges-electronic commerce and online publishing:

online publishing strategies-Approaches - advertising and online publishing -

Digital copyrights and Electronic publishing intranets.

Supply chain. managements - managing retail supply chains - sUJ:ply chain

application supply chain integration and coordination., software intranets and

customer asset man agents - customer asset management basic and coordination

, role of IT -CRM- online sales force- online customer service and support -

Technology and marketing Strategy : Intranets and manufacturing Integrated

logistics. Agile manufacturing, Internet marketing.

Module 4 .

Emerging Business requirements - Manufacturing Information Systems - Intranet

based manufacturing logistics management; Intranets and corporate finance:

Finanacial information system- Transaction Accounting - Inventory Accounting

payment management - Treasury and cash management - human resource

management systems- operations and manufacturing, size - structure of financial

software markets- the Corporate Digital Library - intelligent Agent.

Module 5

Salient features of web programming - Multimedia Technologies - Concepts of

network programming languages-. servers security aspects of server including

proxy servers and firewalls - RDBMS concepts - Cyber laws in different countries

- mobile commerce - Revenue models - E- Business models - optimization