Small and Medium Tourism Enterprises: The Local and the Unique

International Seminar

Date: 12th and 13th May 2008

Venue:

Casino Hotel,
Cochin, Kerala
India ..........................

(Click here for location)

Organizers:

DCSchool of Management and Technology

The University of Southern Mississippi, MS, USA &

Kerala Tourism, Government of Kerala

Call for Case Studies

DCSMAT (DC School of Management and Technology, Kerala www.dcschool.net ), is inviting

Case Studies on Tourism Enterprises

1. That have become Known Brands
2. That are Innovative
3. That are into Niche Tourism catering to Specific Segments and
4. That are into Initiatives that Sustain Tourism in the Destinatio

Prizes will be awarded for the best 3 Case Studies.

We are organizing a two day conference at Kochi, Kerala in collaboration with The University of Southern Mississippi, USA on 12th and 13th of May 2008. The theme is “Private Enterprises and Sustainability in Tourism – Roads and Road Blocks”.

The conference is aimed at improved governance of the tourism sector with involvement of entrepreneurs.

First Day of the conference is kept for Case Studies written by students on real life innovative tourism enterprises. 

The Second Day is for interaction of academia, entrepreneurs and policy makers.

DCSMAT is looking for colleges / educational institutions that would continuously participate in tracking sustainability initiatives in tourism. The case studies written by these colleges would be compiled for publication as a case book.

Ideally, the Cases would be written on real life tourism enterprises that are near the College itself. A group of 3 or 4 students under the guidance of a teacher could write the Case Study after meeting the entrepreneur / proprietor / managers. A Case Study of an Enterprise would normally consist of the following:

1. History of the Enterprise
1. What led to starting the particular enterprise?
2. Problems faced while setting up
3. Problems tackled while setting up
4. Important events
5. Turning points (For example, the firm had to shift focus from one market segment to another one)
2. Services Offered, Type of Customers, Pricing, Distribution, Promotions, Infrastructure (Physical and Manpower)
3. Performance over Years (If not confidential)
4. Issues currently faced by the enterprise
5. Future plans

An example of a Case Study on a Tourism Enterprise will be sent to you on request.

Call for Case Studies
Students under the Guidance of a Teacher may submit synopsis of potential Case Studies (Not more than 1000 words) to abstract@dcschool.net not later than 22nd April 2008. You may send the full text of the Case Study to fulltext@dcschool.net not later than 30 April 2008 with a Certificate from the Guide certifying that the Case Study is written by the students under his / her guidance based on a real life enterprise. Permission of the CEO of the Enterprise may be obtained for Presentation in the Conference. Short listed Case Studies will be included in the Conference and the best 3 Case Studies will be awarded Prizes.

 

Background of the Seminar	Expected Out Puts	Schedules	About DCSMAT	About S. Mississippi Univeristy
Call for Case Studies & Papers | Registration information | Blog | CMS

 

Contacts @ DCSMAT
Binu P Paul                              Faculty, DCSMAT E-mail: binuppaul@dcschool.net	Lekshmi Nair Faculty, DCSMAT Email:nairlekshmip@gmail.com

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